Wile E. Economics

Gay Lynn HillStudy Break

Study Break: Wile E. Economics


Wile E. Coyote really was quite the consumer. He kept buying faulty products from the Acme Corporation (a fictional business) to use in his futile pursuit to capture and eat the Road Runner.

“Logic” and “cartoon” normally do not mix (i.e., How could Wile E. afford all these goods and services? If he had the cash, why didn’t he just order Acme Meals on Wheels?), however, television programs like these can help bring economic principles to humorous life in your economics class. 

Looney Tunes, the creator of classic cartoon characters like Wile E. Coyote, Bugs Bunny and Road Runner, created cartoon shorts that played in movie theaters before the feature film.  These shorts found new life on television in the 1960s and continue to be popular today.  Looney Tunes also produced a handful of educational cartoons—check out Elmer Fudd on Business, as only Elmer can weally weally describe it.

 Economics is highlighted in these program clips, compiled by Pedagogy in Action, a part of the Pedagogic Service which encourages educators to reflect critically on their own teaching practices and to support them in exploring new pedagogies.

 Published via Florida State University’s website, author and professor Robert L. Sexton (Pepperdine University) has created a list of television shows (and movies) to demonstrate the enormous breadth and depth of economic concepts in popular culture. http://fla.st/2ymZv9T

 Which television clips do you use in your classroom to help explain economics? Which ones do you no longer use and why? Please start the conversation on Facebook!