Each year on the 7th day of March, National Be Heard Day is observed across the country by small businesses.
It can be an exciting experience to become an entrepreneur and do something that you love. In a small business, hard work and creating products that others value is a key ingredient in being successful. Another key ingredient to that recipe is marketing, or more simply put, getting your message out to potential customers. Finding that right ad or piece of advertising can be an expensive proposition. And every penny counts to a small business.
National Be Heard Day is the day to make things a little easier! Marketing and Business Strategist Shannon Cherry saw this problem back in 2004, and decided to do something about it. Her goal for National Be Heard Day is to make it a “give away day” of advice. A day where she and other business and marketing professionals offer their services and knowledge for free to small businesses around the country. Being able to get advice from these professionals could mean the difference between failure or viral success for some small businesses!
There have been many businesses that turned their small operations into overnight sensations with the right marketing campaign such as Dollar Shave Club, Chatbook, and Poo~Pourri. One example worth exploring further is Suzy Batiz’s company, Poo~Pourri.
Poo~Pourri was founded in 2007. Suzy and her husband Hector bootstrapped the company using $25,000 of their money to begin manufacturing their product. In its first six years doing business the company relied heavily on word of mouth advertising. In 2013, the company debuted its Girls Don’t Poop advertisement which was viewed more than 31 million times. 2016 the company was valued at over 300 million dollars. In just three short years, with the right marketing, the small business went viral with its success.
- You often hear that small businesses are the backbone of the American economy. Why do you think that is true?
- What benefits come from making it easy to start your own business?
- Have you ever thought of starting your own business? Why or why not?
Epicmeow. 3, Nov. 2013, Girls Don’t Poop [Digital photograph]. Retrieved from <epicmeow.com>.