On Jan. 24, 1984, Apple released the Macintosh computer.
Apple, Inc. is one of the largest companies in the world and has the most valuable and highly recognized brand in the world. Its reputation is for creating innovative, high quality products, and it promotes itself as a culture, as much as a technology.
While Apple now dominates the culture, and many of its decisions lock consumers into particular paths, at the time the commercial ran, it defined itself as counter-cultural, tying its new computer to the book 1984, about a totalitarian society. Today, there is some irony to this approach, but at the time it was certainly true.
- Entrepreneurs disrupt the status quo with new products or ways of doing things. What are some of the ways that Apple has disrupted the way we think about computers, phones, or music?
- Apple products often are priced higher than others in the same niche. Why are people willing to pay more for an Apple computer or phone than the competition?
- Assuming that their products cost a similar amount to produce, is it fair that Apple makes a higher profit on its products?