April 5 – Burr rr rr iiiito Day

GabeBell Ringers, Economics(BR)

April 5 is National Burrito Day.

Are you a burrito person? Or a taco person? Interestingly, there is a huge discrepancy between the demand for tacos and the demand for burritos across the United States. In southwestern cities, the taco is supreme. As you go north and/or east, there is a shift toward burritos.

To what do you attribute this? Is it due to a difference in supply? Or maybe a difference in demand?

One possible explanation is that the fast-fresh burrito, as understood by Qdoba, Chipotle, and similar restaurants, is a relatively new phenomenon. In cities with long-established Mexican populations, the taco reigns.

Do you think the ratios changed when Chipotle has its problems with E. coli? What would have happened to burrito consumption then? What about taco consumption (at other stores)?

In economics, one of the most important distinctions is between changes in demand, and changes in quantity demanded (or changes in supply, and changes in quantity supplied).

  1. Would the E. coli scare have changed demand? Or quantity demanded?
  2. What difference would it have made?

Image Citation:

28, Mar. 2018.  Burrito [Digital photograph].  Retrieved from <foodnetwork.com>.